HomeBody is a fitness app with videos and resources for home workouts and training programs.
Recently, HomeBody has seen a surge of new users who are leaving the gym to exercise from home more. The phenomenon has intensified during the Covid-19 pandemic and they want to set these users up for success by recommending them the best possible workouts.
How Might we create an onboarding process …
that helps new users find the perfect at-home workout program?
User Interviews
Analyzing research data from user interviews to find frequent themes and insights about users’ preferences and behaviors such as:
Little or no equipment
Use household items
Doesn’t require a lot of space
Set users up for success
First-time users
Sign up for a free account w/ email and password to save settings and progress
Areas of design focus are identified through grouping users’ thoughts of pains and wishes as:
Workout
Equipment
Time
Space
Tracking
Community
Goal
User Onboarding Journey
Mapping out the onboarding part of the user journey, particularly 1st-time user, to better understand the pain points and goals at each phase and touch point of users’ interaction with the app.
Design Guidelines
Develop design guidelines to facilitate concept development after synthesizing research …
Simplify on-boarding process and avoid promoting app’s features
Allow users to try it out before account set-up and info on plans options
Use a consistent format and self-explanatory graphic icons for criteria selections
Phrasing as 1st person to get users feel more ownership of their experience
Engage user by providing …
Set up a goal and provide feedbacks for their actions
rate their workout afterwards to finetune future recommendations
popular metrics to assess workout results
tips and “Did you know?” facts
incentives for user retention - discount for premium plans, holistic workout plans and tracking system
support of like-minded community
